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curriculum, vitae.

Katrin Adam

kat@katbits.de

profile

I am a multifaceted graphic designer with a focus in publications and editorial design ready for a new creative challenge. With a background in print and artworking expertise, I have developed my digital skill set in sight of the technological evolution in the creative industries. My strengths are in problem-solving and analytical thinking with an emphasis on the development of concepts and creative solutions through to implementation.

I have successfully launched two magazines, as well as evaluated, adjusted and created a variety of targeted design, advertising and marketing solutions throughout my career. Building on innovative ideas and proficiency in technical applications including Adobe CS5.5/6, html and CSS I continue to improve the communication with target audiences in all areas of graphic design.

work experience

current senior designer at ‘Air Transport Publications’ London
key achievements
– design concept and execution for new magazine title launch
– analysis and development of the ATP brand image with a clear creative vision
– visual identity of new web appearance and corresponding launch campaign materials

– design, layout and production of printed and digital magazines, newsletters as well as industry-specific directories
– creation of brand extensions for print and online
– management and coordination of design and production processes
– training for editorial staff in repro and typesetting techniques in order to optimise the workflow
– image research and sourcing as well as content creation in the form of infographics and illustrations

2011 designer at ‘Air Transport Publications’
London

2011 assistant designer at ‘Random House’
London
– support of the design team with creative tasks
– contribution of concepts and layouts for book covers

2010 placement with ‘i-on magazine’ Edinburgh
– magazine page layouts
– advertisement designs

2008-09 creative artworker with ‘Emperor Design Consultants’ Edinburgh
– creative artwork with the focus on corporate literature
– cooperation with designers, printers and clients
– retouching and image manipulations to industry standard

2006-07 freelance designer Sydney, Australia
– creative services including poster, brochure, branding and packaging designs

2002-06 design specialist with Siemens A&D Karlsruhe/Germany
– management and re-organisation of the image data base
– design projects for internal and external communication: flyers, posters, presentation documents, web visuals

2004-05 in-job term with ‘Interbrand’ Toronto/Canada
– insight in the national differences in design and branding
– expert knowledge in typesetting of print media

2003 in-job term with ‘Publicis’ München/Germany
– concept development and creative strategy in the team
– management and organisation of complex design projects


© 2008 Katrin Adam