bmw, travel in style.
Lebensart is a brochure introducing trips to sportive and cultural events as well as hotel offers arranged especially for BMW clients. The brochure had an appearance of 100,000 copies and was published quarterly.
I integrated new trips for 1/2003 into the corporate layout, then chose imagery to accompany the tour description. A purple colour was introduced to the new section “Städte und Kultur” (cities and culture). Eventually the project was prepared for the DTP team and delivered to be artworked and retouched.
© 2008 Katrin Adam