pizza regionale, brand name.
The title Pizza Regionale is a compound of pizza and regionale with the first part being constant whereas the second is adjusted to the region covered within the magazine. Pizza Regionale is the title because the editorial as well as the creative concept are based on the concept of pizza. A constant medium is the basis for ingredients chosen by the baker who in this case is the designer. The brand name in combination with the pizza box packaging give the magazine a strong and highly memorable character.
© 2008 Katrin Adam